The problem
Much of the operations team's week went on manual work: compiling documents, entering the same data into multiple systems, and moving information between tools by hand. The processes worked, but they didn't scale — every new job added more admin. And beyond operations, the business needed a stronger digital presence: a modern website, a way for subscribed members to see and manage what they have access to, and a route to resell reclaimed materials online.
What Estara built
Custom software and automation across the business, delivered in stages. Two major automations now handle the repetitive admin and document work. A new website, a customer portal and an online materials marketplace give the business a complete digital platform — all built around how the team actually works, not a template.
Some implementation details are limited by a non-disclosure agreement.
The outcome
- Roughly 20–25 hours of weekly admin removed by the admin & document creation automation
- A further ~15 hours of weekly admin input removed by a second automation
- A new website giving the business a modern digital presence
- A customer portal where subscribed members can track everything they have access to
- An online marketplace where reclaimed materials can be purchased, reserved and enquired about
- Key documents completely redesigned
“James has been fantastic in helping us launch our new business. His AI expertise, website development skills, and creative design work have made a huge difference to our brand. From help building our website to creating professional presentations and brochures, his work has always been of the highest standard. He's knowledgeable, approachable, and always happy to help with new ideas and solutions. I would highly recommend James to anyone looking for someone who combines technical expertise with creativity.”— Kallie Bell, Operations Manager, Material Reuse Group